Marketing research of meat products' manufacture in Ukraine

In 2008 company ITТ-consult conducted the marketing research of manufacture of meat products in Ukraine.

Ukrainian meat-packing industry market includes such main points.

- Research of modern market tendencies of the branch in Ukrainian. Demand and supply analysis. Dynamics and determination of factors that influence change of the price for products of meat-processing complex.

- Political and juridical climate in Ukraine concerning meat-packing branch market was researched: statutory instruments that regulate activities of all major market participants.

- A set of problems which cramp dynamic development of enterprise activity in the branch was outlined. Ways of overcoming and solving of existing for today problems were suggested.

- Determination of gross goods production output of the branch in Ukraine and separately in the regions. Geographical structure of Ukrainian market and level of concentration of enterprises on the territory of our country and its regions.

- Analysis of extent of export and import of production of Ukrainian enterprises of the branch was conducted. Positive and negative factors of influence to further dynamics of those indexes were defined.

- Quantitative and qualitativeindicators, variety of product range of Ukrainian meat-packing industry enterprises’ production were analyzed.

- Regional structure of demand for Ukrainian meat-processing enterprises production and predicted dynamics of corresponding demand indexes for future periods were analyzed.

- Peculiarities, strategies, production capacities and operating results of Ukrainian market leaders were studied in details. On the basis of the information on investment projects in the industry the plans of the main participants of the market were defined.

Present day situation at the meat products production shows the tendency of prices increase in the background of these goods demand growth. That is why this sector of economy is considered to be promising enough and challenging, thus it gives all reasons to esteem investments into meat production as profitable.